IPR reviews rules on membership to win lost youth

The IPR is reviewing its membership criteria in a bid to increase its appeal among the young PR community.

The IPR is reviewing its membership criteria in a bid to increase

its appeal among the young PR community.



Director general Colin Farrington is consulting with members on how the

IPR can avoid a repeat of the situation this year when just two of the

50 entrants to the IPR’s Young Communicator of the Year award were

actually members.



The three ways to become a member are: to complete the body’s diploma;

to study on an IPR approved course after four years of experience; or to

work in PR for ten years.



The consultation paper acknowledged that ’the membership criteria are

out of date and out of touch with the industry ... they fail to take

account of the younger age at which many practitioners attain

significant job responsibility’.



The paper warns of the risk of there being ’a generation lost to IPR

membership and IPR values’.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.