Noiseworks lifts GTS Group profile

The GTS Group, the owner and operator of Europe’s largest internet and telecommunications network, has appointed Noiseworks on a six-figure fee corporate PR brief.

The GTS Group, the owner and operator of Europe’s largest internet

and telecommunications network, has appointed Noiseworks on a six-figure

fee corporate PR brief.



The work is pan-European, covering 20 countries and the agency was

appointed after a pitch process that began with ten agencies. The

account will be headed by Noiseworks’ founder Nick Hayes, who will

report to Lesley Young, director of public relations at GTS. The agency

will work at board level on PR strategy and tactics, which will then be

rolled out across Europe by local agencies. Noiseworks will also handle

the UK campaign.



GTS has used agencies on a project basis in the past but Noiseworks is

its first retained agency in the UK. Young said: ’We are starting on an

aggressive campaign of brand awareness, and we wanted to bring on board

the appropriate agencies to carry it through.’



GTS provides cross-border broadband network services and sells products

such as internet access, web hosting and e-commerce services and has a

high-speed optic fibre network which covers 9,200 kilometres in

Europe.



The campaign aims to raise the group’s profile among business users.



In February, GTS bought internet company Netcom. Sales have increased by

30 per cent since then. In 1999 GTS reported sales of pounds 533

million, an increase of 129 per cent on the previous year.



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