Prudential on the hunt for head of investor relations

The Prudential, the UK’s leading life assurance company, is on the lookout for an investor relations chief following the shake-up of its group finance department.

The Prudential, the UK’s leading life assurance company, is on the

lookout for an investor relations chief following the shake-up of its

group finance department.



The appointee to the newly-created post will report to group finance

director Philip Broadley. He was appointed last month to replace the

outgoing Les Cullen and his temporary successor, now CEO Jonathan

Bloomer.



The investor relations function has for many years been a part of the

company’s finance department, with no one person taking sole charge of

it. Broadley’s appointment, together with the broadening of the

company’s share ownership base and the likelihood of the Prudential

seeking a US stock market listing later this year, led the board to

create a specific position in charge of communicating to investors.



The appointee will oversee relations with both shareholders and analysts

and will work alongside the firm’s retained investor relations

consultancy, Makinson and Cowell, as well as its financial PR agency,

Brunswick. These relationships stretch back several years, although

different businesses within the plc continue to use consumer and product

agencies on an ad hoc basis.



Investor relations sits outside the company’s corporate affairs

department.



That function, headed by outgoing corporate relations director Jan

Shawe, covers public and community affairs, press relations, brand

management, corporate social responsibility and internal communications.



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