As part of the restructure, T-Mobile UK corporate communications director Robin O’Kelly will be corporate communications director for Everything Everywhere. O’Kelly will be responsible for Everything Everywhere’s external communications, CSR, public affairs and analyst relations.
Meanwhile Orange UK brand director Spencer McHugh becomes Everything Everywhere brand marketing director.
It emerged last September that Orange and T-Mobile were being merged. As part of the merger, Orange and T-Mobile will continue to exist as brands in the market, with their own shops, marketing campaigns, propositions and service centres. However, behind the scenes, the two brands will be run by one company, with one team.
PRWeek reported earlier this year that mobile phone veteran Steven Day was going to head comms at the merged company.
Orange vice-president of brand and comms Steven Day was appointed to the enlarged role of vice-president of brands and comms.
From this month, he will be running the brand and communications for both the Orange and T-Mobile brands at a board level.