Chase Manhattan hands European PR to Ketchum

Chase Manhattan Corporation, the pounds 250 billion global bank, has appointed Ketchum to handle PR across the whole of Europe. The account was won without pitch, following Chase’s February announcement that Ketchum in New York had been chosen as its corporate PR agency following pitches from five agencies.

Chase Manhattan Corporation, the pounds 250 billion global bank,

has appointed Ketchum to handle PR across the whole of Europe. The

account was won without pitch, following Chase’s February announcement

that Ketchum in New York had been chosen as its corporate PR agency

following pitches from five agencies.



Previously, Chase has used agencies on a project basis but has not had a

retained agency. Worldwide fees for the account are worth in excess of

pounds 650,000, with an estimated pounds 150,000 earmarked for the

European campaign.



The team, led by James Hunt, practice group director, will report to

John Anderson, Chase’s director of communications in Europe. Overall

responsibility for communications falls to Fred Hill, vice-president,

marketing. He is driving the globalisation of communications, which is

behind Ketchum’s appointment.



Chase is undertaking a major initiative to increase understanding of its

capabilities, especially in relation to e-commerce, and this will be the

focus of Ketchum’s work.



It is also in the process of acquiring investment bank Robert Fleming

Holdings, in a deal worth pounds 4.8 billion. In the US, it acquired

Hambrecht and Quest, a technology investment bank, to form Chase H&Q,

which when combined with other Chase units, offers a full range of

services for internet companies.



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