Chase Manhattan Corporation, the pounds 250 billion global bank,
has appointed Ketchum to handle PR across the whole of Europe. The
account was won without pitch, following Chase’s February announcement
that Ketchum in New York had been chosen as its corporate PR agency
following pitches from five agencies.
Previously, Chase has used agencies on a project basis but has not had a
retained agency. Worldwide fees for the account are worth in excess of
pounds 650,000, with an estimated pounds 150,000 earmarked for the
The team, led by James Hunt, practice group director, will report to
John Anderson, Chase’s director of communications in Europe. Overall
responsibility for communications falls to Fred Hill, vice-president,
marketing. He is driving the globalisation of communications, which is
behind Ketchum’s appointment.
Chase is undertaking a major initiative to increase understanding of its
capabilities, especially in relation to e-commerce, and this will be the
focus of Ketchum’s work.
It is also in the process of acquiring investment bank Robert Fleming
Holdings, in a deal worth pounds 4.8 billion. In the US, it acquired
Hambrecht and Quest, a technology investment bank, to form Chase H&Q,
which when combined with other Chase units, offers a full range of
services for internet companies.