M&S names its new head of PR

Troubled retailer Marks and Spencer has ended its four-month search for a new head of communications with the appointment of American Cheri Lofland.

Troubled retailer Marks and Spencer has ended its four-month search

for a new head of communications with the appointment of American Cheri

Lofland.



Lofland, 42, will take the newly-created role of director of

communications, reporting, for the first time, directly to CEO Peter

Salsbury. Previously, the most senior PR position was corporate affairs

director, but that position has not been filled since 1997 when John

Stanley left the country.



Lofland will oversee a staff of 33, leading corporate communications

(which comprises internal and external communications), community

involvement and government affairs. Investor relations is handled by

Tony Quinlan, who reports to the finance director Robert Colvill,

although the two are expected to work closely.



Lofland said it was too early to talk about specific changes to strategy

and structure. ’We’ve agreed I’ll take some time to get to know the

company and my team, then we’ll work on the strategy,’ she said.



Lofland has 20 years’ experience in international consumer PR. She joins

Marks and Spencer from Reckitt and Colman, where she was head of group

communications.



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