Bank of Scotland set to slim agency roster

Bank of Scotland PR chiefs are planning a complete shake-up of the bank’s agency and in-house structure to better co-ordinate communications.

Bank of Scotland PR chiefs are planning a complete shake-up of the

bank’s agency and in-house structure to better co-ordinate

communications.



The PR review, which is being led by Bank of Scotland’s (BoS) MD of

corporate communications Alex Pagett, looks set to cut the bank’s agency

roster from 12 to four.



Leading UK agencies are already pitching for accounts at the

international bank, including Citigate Dewe Rogerson and Harrison

Cowley.



Pagett said the briefs will be across the board, from consumer to

corporate, but confirmed that incumbent financial agency Brunswick will

continue to be retained.



’None of the agencies we use are failing in the service they provide, we

just need a more co-ordinated agency base,’ said Pagett.



’We need to reduce the number of agencies, giving them wider but more

clearly defined remits, making sure that we are all singing from the

same hymn sheet.’



Currently, BoS, which has a PR budget of pounds 1 million, employs 12

agencies on both retainer and project briefs, including Shandwick

International and The Communications Group, some of which will be

re-pitching.



BoS’s in-house PR is also in line for a reshuffle, with a complete

structural review. Communications is now divided into seven sectors:

personal banking, business banking and corporate banking, alongside

investor relations, group media/government relations, community

relations (such as sponsorship and charity work) and group internal

communications.



Pagett is boosting the 20-strong internal team by creating three new

positions: global head of group-wide internal communications, plus PR

directors for corporate and business banking.



Headquartered in Edinburgh, BoS currently has 325 UK branches and

offices around the world.



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