Diary: Rock clients get their comeuppance as Altham says No More Mr Nice Guy

For 20 years Keith Altham was PRO to the stars and superegos of the music industry and now he’s getting his own back. Altham’s memoirs No More Mr Nice Guy is what every PRO has ever wanted to do - tell the client exactly what you think of them.

For 20 years Keith Altham was PRO to the stars and superegos of the

music industry and now he’s getting his own back. Altham’s memoirs No

More Mr Nice Guy is what every PRO has ever wanted to do - tell the

client exactly what you think of them.



In Altham’s case clients included many of the legendary names of the

rock and pop world including the likes of the Rolling Stones, The Who

and Phil Collins.



Altham’s first job was the promotion of Paradise is Half as Nice - a

number one for Amen Corner in 1969.



’I though this PR lark would be a piece of cake but that turned out not

to be the case,’ says Altham. The book offers a warts and all account of

dealing with rock’s aristocracy - many of whom do not come out with

glowing reviews. Mick Jagger and Rod Stewart are described as ’penny

pinching’ but the worst criticism is reserved for Van Morrison who he

describes as a ’pain in the arse’. Altham decided it was time to leave

pop PR in the early-1990s when he found himself working for Keith Harris

and Orville the duck.



He is currently working as a freelance writer.



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