Border Lines: Chicago - Slam expands into US market

BSMG Worldwide is launching Slam, its consumer youth division, in the US. Founded in the UK five years ago, it has become the company’s fastest growing department. The Chicago-based operation will work as part of the consumer practice. It will consist of a six-strong team, headed by director Rebecca Loehr. The company, part of the media holding company True North Communications, plans to launch further branches of Slam in Germany and California in 2000.

BSMG Worldwide is launching Slam, its consumer youth division, in

the US. Founded in the UK five years ago, it has become the company’s

fastest growing department. The Chicago-based operation will work as

part of the consumer practice. It will consist of a six-strong team,

headed by director Rebecca Loehr. The company, part of the media holding

company True North Communications, plans to launch further branches of

Slam in Germany and California in 2000.



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