Border Lines: Warsaw - Feedback to boost Discovery brand

Discovery Networks Europe (DNE) has appointed Feedback to handle its Polish PR and marketing. The Warsaw-based agency will report to DNE’s London-based corporate communications head for EMEA, Virginia Lee. Feedback hopes to strengthen the Discovery brand on Polish television, where the company operates five channels. Discovery, Animal Planet, Civilisation, Sci-Trek, and Travel and Adventure will all now come under Feedback’s brief. Feedback was established in 1994 but has been an associate office of Hill and Knowlton Poland since 1997.

Discovery Networks Europe (DNE) has appointed Feedback to handle

its Polish PR and marketing. The Warsaw-based agency will report to

DNE’s London-based corporate communications head for EMEA, Virginia Lee.

Feedback hopes to strengthen the Discovery brand on Polish television,

where the company operates five channels. Discovery, Animal Planet,

Civilisation, Sci-Trek, and Travel and Adventure will all now come under

Feedback’s brief. Feedback was established in 1994 but has been an

associate office of Hill and Knowlton Poland since 1997.



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