Border Lines: Seattle - Microsoft DMD appoints Shandwick

Microsoft’s Digital Media Division (DMD), an account Waggener Edstrom reportedly resigned last October, has handed its pounds 300,000 PR business to Shandwick. The selection stemmed from a need for the entertainment contacts Shandwick brings through its affiliation with Los Angeles showbusiness PR firm Rogers and Cowan. Shandwick/Seattle lost Microsoft’s pounds 3 million MSN business last September.

Microsoft’s Digital Media Division (DMD), an account Waggener

Edstrom reportedly resigned last October, has handed its pounds 300,000

PR business to Shandwick. The selection stemmed from a need for the

entertainment contacts Shandwick brings through its affiliation with Los

Angeles showbusiness PR firm Rogers and Cowan. Shandwick/Seattle lost

Microsoft’s pounds 3 million MSN business last September.



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