Border Lines: Seoul - Inchon International hires B-M for PR

Korea’s Inchon International Airport Corporation (IIAC) has appointed Burson-Marsteller on a two-year contract to handle global PR for the new airport’s commercial launch early next year. Reporting to IIAC chief operating officer Hyo-Joon Kim, B-M is part of a consortium of companies sharing fees of pounds 3.7million. The others are fellow Young and Rubicam subsidiary Dentsu, for advertising, and Washington-based transport communications firm GKMG. Burson-Marsteller’s task is to attract investors to the airport.

Korea’s Inchon International Airport Corporation (IIAC) has

appointed Burson-Marsteller on a two-year contract to handle global PR

for the new airport’s commercial launch early next year. Reporting to

IIAC chief operating officer Hyo-Joon Kim, B-M is part of a consortium

of companies sharing fees of pounds 3.7million. The others are fellow

Young and Rubicam subsidiary Dentsu, for advertising, and

Washington-based transport communications firm GKMG.

Burson-Marsteller’s task is to attract investors to the airport.



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