International: PR Newswire expansion into internet monitoring

NEW YORK: PR Newswire (PRN) has expanded beyond its core electronic distribution service by acquiring internet monitoring service eWatch from WAVO Corporation.

NEW YORK: PR Newswire (PRN) has expanded beyond its core electronic

distribution service by acquiring internet monitoring service eWatch

from WAVO Corporation.



’Not only will we be distributing the news, but we’ll be able to report

back to customers what’s being said about them,’ said PRN’s global

marketing vice-president, John Macleod Williams.



While eWatch will initially be run as a stand-alone business unit,

Macleod Williams said it will eventually come under PRN’s global

monitoring and measurement division.



Joint eWatch and PRN clients reacted with enthusiasm to the news. ’It’s

a natural pairing in terms of co-ordinating the front-end distribution

and the back-end monitoring,’ said Jon Austin, managing director of

corporate communications at Northwest Airlines.



But many eWatch clients work with PRN’s key rival Business Wire, which

could create problems between the two wire services. Macleod Williams

said the issue had not yet been addressed, although PRN may allow eWatch

clients to use their incumbent distribution service.



Edited by Gidon Freeman.



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