International: Lastminute.com hires Harvard PR

MUNICH: Lastminute.com has appointed Harvard PR after a five-way pitch to promote its offering within Germany.

MUNICH: Lastminute.com has appointed Harvard PR after a five-way

pitch to promote its offering within Germany.



Harvard will report to Mica Wintermayr, head of marketing for Lastminute

in Germany. The agency will promote the Lastminute.com site to consumers

as well as the on-line and offline business communities.



The web site encourages people to ’Do Something Last Minute.com.’ It

offers a range of services, including flights, holidays, theatre

tickets, gifts and restaurant bookings.



’The campaign will focus on raising the profile of lastminute.com and

positioning it as the web site for dynamic, spontaneous web users

purchasing gifts, tickets, booking flights and hotels,’ said account

manager Anna Principato.



The two founders of Lastminute.com, Martha Lane Fox and Brent Hoberman,

will take an active part in promoting the site.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.