Siebel lines up three for UK PR pitch

Siebel Systems, the world’s second-largest applications software company, has set up a three-way pitch for a new agency to handle its UK PR.

Siebel Systems, the world’s second-largest applications software

company, has set up a three-way pitch for a new agency to handle its UK

PR.



The pitch is understood to include Grant Butler Coomber,

Miller/Shandwick Technologies and Manning Selvage and Lee. Incumbent

agency Insight Marketing and Communications has resigned the brief to

promote Siebel’s software systems for sales, marketing and customer

service operations after 18 months.



According to Insight senior director Chris Warham, his agency resigned

the account because an existing client, Peoplesoft, acquired Vantive,

one of Siebel’s competitors. ’It was inappropriate to continue working

for Siebel,’ he said.



Phill Robinson, Siebel’s UK vice president of marketing, refused to

comment on the number of agencies pitching, but said a decision is

expected in six to eight weeks.



’We are seeking a more strategic relationship with an agency,’ he

said.



’Siebel is aiming to capitalise on its position in the e-business

marketplace.’ Siebel’s growth worldwide has been dramatic, leaping from

a pounds 5 million turnover in 1995 to pounds 625 million last year.



PR is currently part of the in-house marketing function overseen by the

UK marketing manager. Relationships with market analysts will be kept

in-house after the new agency appointment, Robinson said.



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