LCA picks up strategy for London Enterprise body

Greater London Enterprise, the body responsible for economic development across London’s 33 boroughs, has appointed the London Communications Agency on a strategic communications brief.

Greater London Enterprise, the body responsible for economic

development across London’s 33 boroughs, has appointed the London

Communications Agency on a strategic communications brief.



The six-month contract, awarded without a competitive pitch, starts this

week and is an extension of project work that LCA was already carrying

out for GLE. The account will be led by managing director Robert Gordon

Clark and account director Jonny Popper, reporting to GLE’s chief

executive David Walburn.



LCA will review GLE’s internal and external publications and brief

Greater London Assembly candidates and the media on the work of the

body. GLE employs no communications staff, but has worked with PR

agencies on an ad hoc basis for specific development projects. The

agency aims to ’bring the message to the right audiences about what the

GLE can do for them,’ Popper said.



The GLE provides loans and advice to small businesses across London.



Its contract with LCA runs until the creation in July of the Greater

London Authority and LCA will be advising on the communications aspects

of its relations with the newly-elected London body.



LCA only advises on issues specific to London. The agency was founded

six months ago by London First’s former deputy chief executive Gordon

Clark, and Popper, formerly director of consultancy at Neil Stewart

Associates.



It works with global consultancy GCI, contributing a ’London angle’ to

GCI’s client work and does no client work outside London, claiming a

breadth of expertise relating to the capital.



’We launched as a region-specific agency rather than just a London unit

within a big agency. Our range of clients shows there was a clear need

for that,’ said Gordon Clark.



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