Nivea Sun picks Road for campaign to find the UK's best beaches

Nivea Sun has hired healthcare specialist Road to roll out a campaign aimed at members of the public holidaying at home in the UK this summer.

New campaign: Nivea Sun Kids
New campaign: Nivea Sun Kids
The campaign, for the Nivea Sun Kids’ range, will launch in July.

Road will be working with the Royal Life Saving Society (RLSS) to research the best family beaches in the UK. As part of the campaign, a road show will tour the top beaches across the nation and present them with Nivea Sun’s ‘Best Beach Flags’.

‘There is a serious misconception that the sun in the UK is not as powerful or damaging as it is abroad, which of course, is not true,’ said Road MD Paul Jarman.

Sun damage is a major health risk, and children’s skin is particularly vulnerable. Nivea Sun aims to educate families to prepare and always be vigilant in the sun, at home or abroad.

The Road team will report to Nivea Sun brand manager Richard Duplock. 

Road will produce online and offline content for Nivea, including a beach guide which features sun safety information and beach games for kids, supported by the RLSS.

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