Communication Group to drive Gleneagles PR

The Communication Group has been hired to promote five-star resort the Gleneagles Hotel in Perthshire, Scotland.

The Communication Group has been hired to promote five-star resort

the Gleneagles Hotel in Perthshire, Scotland.



The account was won after a three-way pitch, although TCG has worked for

Gleneagles on projects in the past.



Campaign director Julie McGarvey will lead the account and reports to

Gleneagles head of marketing Dorothy Welsh. Gleneagles wants to become

more proactive and revamp its PR strategy. It was felt that it needed

more activity in the south and this drove the decision to hire a PR

agency.



The Gleneagles Hotel offers three championship golf courses and guests

enjoy activities such as fishing, falconry, archery and off-road

driving.



The key audience for the Gleneagles campaign will be the London and

South East travel market. The usual travel media and journalists will be

targeted, but the campaign will also have a broader consumer focus, with

lifestyle media also being targeted.



TCG’s other travel and tourism clients include luxury resort company Sun

International, which has resorts such as the Lost City in Sun City,

South Africa and short-break specialist Bridge Travel.



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