Lansons wins strategic role for Coutts Group

Lansons Communications has won the pounds 150,000 public relations account for blue-chip international private bank Coutts Group, after a three-way pitch.

Lansons Communications has won the pounds 150,000 public relations

account for blue-chip international private bank Coutts Group, after a

three-way pitch.



Work began this week on the retained account to cover UK-based PR, after

Coutts decided not to renew its year-long contract with Shandwick

International.



The four-strong account team at Lansons will be led by joint managing

director Tony Langham, and will report to Coutts’ head of PR,

sponsorship and events, Julie Cooper.



Cooper’s three-person in-house press and PR team will continue to handle

day-to-day media enquiries, while Lansons will focus on strategic

communications advice and more pro-active campaigns aimed at

repositioning the Natwest-owned luxury brand in the marketplace.



The Lansons contract is with the Coutts Group, the parent company of

Coutts and Co which, apart from the British bank, includes Coutts’

international and offshore operations. Lansons will also handle the PR

for these divisions.



Cooper, who joined Coutts last year from the corporate affairs

department at Natwest, hopes Lansons will alter the public perception of

Coutts as the bank used by ’traditional, established wealth’ - its most

well-known customer is the Queen - and wants to put across the message

that the vast majority of the bank’s 50,000 UK customers are ’self-made

entrepreneurs’.



Lansons will also highlight the financial products Coutts offers such as

tax planning, financial advice and investment management. These are not

Coutts core product, but are a part of what Cooper calls ’wealth

management.’



Langham said: ’We want to broaden understanding of the services Coutts

offers, by keeping the best of the past but associating the bank with

the best of the future.’



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