Stop Press: EM beats two to take Barcardi consumer PR

Bacardi Martini has appointed EM, the media marketing division of advertising agency HHCL & Partners, to carry out a full communications campaign for its premium packaged spirit product and ’youth brand’ Metz. The consumer business work, which carries a six-figure fee, was awarded after a three-way pitch including Nelson Bostock and Ketchum Life. However, Nelson Bostock continues to promote Metz to the trade press.

Bacardi Martini has appointed EM, the media marketing division of

advertising agency HHCL & Partners, to carry out a full communications

campaign for its premium packaged spirit product and ’youth brand’ Metz.

The consumer business work, which carries a six-figure fee, was awarded

after a three-way pitch including Nelson Bostock and Ketchum Life.

However, Nelson Bostock continues to promote Metz to the trade press.



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