F-H picks up European PR for Nortel Networks

Telecoms giant Nortel Networks has handed Fleishman-Hillard its European PR account without a pitch. The account is believed to carry fees of around pounds 500,000.

Telecoms giant Nortel Networks has handed Fleishman-Hillard its

European PR account without a pitch. The account is believed to carry

fees of around pounds 500,000.



Nortel already works with F-H in North America and Asia, and the move

will essentially make F-H Nortel’s global agency.



F-H will work on business PR and be involved with any global

announcements Nortel makes. Elizabeth Lovett, Nortel’s director of

communications for Europe said the appointment of F-H in Europe met the

company’s need for ’one main global agency’.



It means an end to Nortel’s relationship with Carl Byoir, the 100 per

cent-owned subsidiary of Hill and Knowlton. However Brodeur A Plus,

which this week rebranded as Brodeur Worldwide, and handles UK trade and

technology PR for Nortel, is still retained. Carl Byoir was appointed by

Nortel in March last year, following the acquisition of Bay Networks by

Nortel in 1998. Brodeur and F-H are both owned by Omnicom.



The team will report to Lovett and be led by president of F-H Europe

Jack Modzelewski. He said: ’We are literally putting the entire team

together right now. It will involve various levels of leadership.’



Nortel Networks had revenues of pounds 13.8 billion in 1999, up 26 per

cent on its previous year’s earnings.



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