Gavin Anderson is first financial PR for Wimpey

The UK’s biggest housebuilding group, George Wimpey, has appointed Gavin Anderson and Company to manage its financial PR, IR and corporate communications.

The UK’s biggest housebuilding group, George Wimpey, has appointed

Gavin Anderson and Company to manage its financial PR, IR and corporate

communications.



Gavin Anderson’s appointment is Wimpey’s first use of external financial

PR. ’It is really to provide a better resource than we can provide

in-house and to assist us as we go forward,’ said company secretary

Stefan Bort.



Wimpey will continue to handle consumer PR and public affairs through

its five-strong marketing and communications department, headed by

Sandra Davis.



Wimpey underwent massive change in the late 1990s. Four years ago, the

group swapped its quarries and contracting businesses for the

housebuilding division of building materials group Tarmac. The pounds

600 million deal took Wimpey out of construction and into pure

housebuilding. ’We are totally focused as a housebuilder,’ Bort

said.



Gavin Anderson director Richard Barton, who is leading the account, said

part of the agency’s remit was to change the way Wimpey communicates

with the City.



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