Express Online to boost profile with Fodor Wyllie

Express Online, the internet arm of Express Newspapers has appointed consumer and new media specialist Fodor Wyllie as its first PR agency.

Express Online, the internet arm of Express Newspapers has

appointed consumer and new media specialist Fodor Wyllie as its first PR

agency.



The remit is two-fold. On the consumer side Fodor Wyllie will promote

SportLive, the sports web site affiliated with the Express and MegaStar,

the site connected with the Daily Star newspaper.



The agency will also handle corporate PR for Express Online, to build

its profile and position the company as a key on-line publisher.



Fodor Wyllie’s first task is to create interest in SportLive’s virtual

rugby tournament, www.12nations. com, which will run at the same time as

the forthcoming Six Nations Championship.



Express Online plans to launch two further web sites some time later in

the year, but will not yet reveal any details on their content.



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