Consumer PR - June 2010 June 23, 2010 by Claire Murphy , Be the first to comment Against a backdrop of ever-more diverse digital opportunities, PROs are re-discovering the value of a great piece of content as a way to cut through the morass of messages consumers are faced with. Special . More... Priced to sell Amber Steventon, Azaria - Reputation is everything Jo Slatem, Brand Mandate - Trust and understanding Anne Kendall, Cirkle - Think laterally to add value Darlene McCormick, Freshwater - Remember the regions Jessica Newsome, Kazoo - Don't rely on journo mates Kelly Walsh, MS&L - The age of the conversation Alex Clack, Ogilvy - Out of the red, into green Nicky Forrest, Phipps PR - Don't take trust for granted Richard Brett, Shine Communications - New leaders of the pack Matty Tong, Weber Shandwick - Mining the brand back story More on this Topic PRWeek Awards 2017: The Judges PRWeek UK Awards 2017: who is on the shortlist? PRWeek UK 30 Under 30 2017: Julian Obubo, Manifest PRWeek UK 30 Under 30 2017: Neil Broderick, The Academy PRWeek UK 30 Under 30 2017: Andy Eldridge, Babel PR Have you registered with us yet? Register now to enjoy more articles and free email bulletins Register Already registered? Sign in Would you like to post a comment?Please Sign in or register.