Glastonbury: the artist

At the heart of the festival is the music: the big-name headlines, the hot new things or the smaller artists desperate to break through.

New talent: Detroit Social Club
New talent: Detroit Social Club

There is no doubt being on the billing for a festival such as Glastonbury can provide a massive boost in popularity and record sales, but how do artists make sure they are the talking point?

'Festivals are always credible for bands but it depends where you are on the billing,' says The Outside Organisation's music director Chris Goodman. 'If you headline Glastonbury, you are an artist at the pinnacle of your career. You can get brilliant exposure on the BBC, but you don't hang a campaign around it because you don't know if you'll be featured,' he says.

Booking agents determine the position of bands on the schedule, but, as Goodman points out, the more media coverage an artist gets pre-event, and the more high profile they are, the higher they are billed.

His key tip for media coverage is to start early by finding out who is writing the festival guides. 'They often have features on the lifestyle elements of the festival where artists can speak about their experiences at festivals, or take readers through their top fashion picks,' he says.

The festival itself is awash with media both at the stages and in the guest areas. 'This is an amazing opportunity for any band to meet loads of journalists,' explains DawBell's co-founder Richard Dawes whose client, relative newcomers Detroit Social Club, will be performing at this year's Glastonbury. 'It's rare to get so many media huddled together in one place. But it can make a big difference if a journalist meets and likes your band - they are more likely to write about them,' he says.

The festival

The charity

The corporate brand

Again, Dawes advises PROs to get in early by sending music CDs and information to journalists before the festival begins. 'This means they have an opinion already and you don't put someone in front of the band who will hate them,' he says.

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