VW hires Perris to drive Rolls Royce global PR

Volkswagen Group has appointed Sarah Perris to the newly created position of worldwide communications director for Rolls-Royce and Bentley Motor Cars (RRB).

Volkswagen Group has appointed Sarah Perris to the newly created

position of worldwide communications director for Rolls-Royce and

Bentley Motor Cars (RRB).



She joins in March from TRW Aeronautical Systems, part of Lucas

Aerospace, where she was director of PR and communications. Her brief is

to develop a worldwide corporate communications strategy, reporting to

RRB chief executive Tony Gott.



The position requires Perris to focus on increasing the profile of the

Bentley name, as the Rolls-Royce badge moves to BMW in 2003. That move

will give the German manufacturer the right to make cars under the

Rolls-Royce name and will lead to RRB itself being renamed. ’It is a

once in a lifetime opportunity with a brand that is quintessentially

British,’ Perris said.



Richard Charlesworth, RRB’s head of public affairs since 1993, has moved

into another new global role within the sales and marketing team.



RRB was bought by VW in August 1998. Last year, the VW group as a whole

sold 4.7 million units and turned over pounds 42 billion, making a

pre-tax profit of pounds 6 billion.



- Audi UK, another VW company, has restructured its PR operation with

the appointment of Jon Zammett as head of PR. He was previously at

fellow VW subsidiary, Seat. The shift to separate functions brings Audi

in line with the other Volkswagen brands - VW, Seat and Skoda.



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