DIARY: Agency makes hacks an offer they can’t resist

PR agency Nelson Bostock Communications has come up with a novel way to encourage journalists to attend a promotion for its hi-tech internet client AllAdvantage.com - paying hacks pounds 10 to attend.

PR agency Nelson Bostock Communications has come up with a novel

way to encourage journalists to attend a promotion for its hi-tech

internet client AllAdvantage.com - paying hacks pounds 10 to attend.



The agency says the payment can be put into journalists pockets or, more

likely, be donated to Children in Need.



The gesture/bribe - call it what you will - is expected to draw some 50

journalists, thereby writing off pounds 500.



Lee Nugent, associate director at the agency, dismisses any suggestion

that the ploy is a cheap gimmick and says it is based on

AllAdvantage.com’s marketing strategy, which pays you for surfing the

net, while you watch advertising.



’I would like to think that journalists would come along out of interest

and not for the ten pounds,’ he says, perhaps a touch naively. But then,

PR is the business of bringing out the best in any situation.



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