Flack: The PR industry

The Cannes Lions may have tried to embrace PR in recent years, but an ad/PR industry love affair is still some way off. Flack's sources on the French Riviera report PR jurors were less than impressed by ad agency entries that read: 'We turned to PR because we had no budget' ...

The cream of comms professionals they may be, but Mango MD Simone Drewry appeared bamboozled by simple press conference questions in Cannes - something she blamed on Weber Shandwick boss and fellow juror Colin Byrne, who she said distracted her by passing her 'notes'. Meanwhile, Resonate chairman Michael Frohlich was despondent none of his comments at the press conference were reported. He was last heard contemplating streaking at 2am in Cannes' Gutter Bar to drum up some headlines ...

At least the Communications Directors' Forum on the good ship Arcadia always proves to be a raucous affair. Last week's event was no exception, with PRCA membership consultant Steve Miller spotted doing the 'funky chicken' at 3am on the dancefloor. Alone ...

Back on dry land, a Loaded hack who lost his rag with a PRO at sports retailer Kit Bag was forced into a climb-down. Jeff Maysh lambasted an 'idiot' flack at Kit Bag with: 'Do not bandy around phrases like "guarantee maximum exposure for us", because you work for a football site, not Madonna'. Maysh last week issued a grovelling apology, and claimed to be engaged to a PRO ...

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