Public Sector: The Public Sector Week

COI director of news and PR Neil Martinson writes this week's column on the reputation of PR. To read it, go to prweek.com/uk.

Royal Mail has issued a tender for its PR roster, pricing the four-year briefs at £12m - two months after PRWeek revealed the briefs would be up for pitch (30 April). The tender suggests no more than seven agencies will be on the roster.

The Department for Education has invited ten organisations to submit full bids to handle the creative agencies roster that will complement the COI, as revealed in February. Pitches will take place in late August; the contract will be awarded in September/October, and will start in November.

Kindred has launched the UK's first campaign dedicated to promoting the early detection of skin cancer. Working with the British Association of Dermatologists, the project spans brand development; in-store promotion; TV, cinema, press and outdoor advertising; PR; digital comms and social media.

VisitBritain has launched a website to inspire customers from around the world to come to Britain. With 95 per cent user-generated image content, VisitBritain.com will serve content tailored to the country the visitor comes from and written in their own language.

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