Posted by Drew B
18 June I love and hate email. Couldn't do without it, so much I would like to do to fix it. My use of social networks and messaging systems makes me think a future without email is not far off. COO of Facebook, Sheryl Sandberg, spoke at the Nielsen Consumer 360 conference this week. 'If you want to know what people like us will do tomorrow, you look at what teenagers are doing today,' she said. 'Email - I can't imagine life without it - is probably going away.'
Posted by Stuart Bruce
17 June The news that renowned management consultancy McKinsey is to start counselling its clients on social media should send a shiver down the spines of public relations and corporate communications consultancies. The new company claims it will 'help businesses harness the full potential of social media intelligence and focus on measuring the impact social media has on businesses'.
Posted by Adam Singer
17 June First impressions count. Malcolm Gladwell popularised this familiar notion recently in Blink: The Power of Thinking Without Thinking. We make snap, lasting judgements and decisions that in many cases may be permanent. Your website is offering that all-important first impression to prospective customers daily. What story does your website tell about you?