Porter Novelli has promoted associate director Jessica Rowntree to director of its technology practice. Rowntree's role will be to boost the company's tech portfolio, which currently includes BT, Clickfree and MOFILM, as well to grow the b2b portfolio, which includes BT, LANDesk and ADI.
eXpansys, the online gadget store, has chosen Brazen to manage its UK PR account, after a competitive three-way pitch. Brazen says it aims to increase its new client's profile among online technology writers, consumers and bloggers, with a heavy emphasis on social media.
The Expansys account will be handled by Brazen's engagement director Daisy Whitehouse and news editor Adam Moss. Expansys runs 60 websites around the world in 16 languages, which attract more than 2.2 million unique visitors a month.
Streetdaq.co.uk, a new site selling virtual property deeds for UK streets, has launched, claiming users can make money from trading their 'property' rights and selling advertising against their deed's webpage. The site is being promoted by PR firm On & Off Communications.
Golley Slater and SEO firm SearchIgnite claim they have increased leisure business Centre Parcs' return on investment in digital media by 54 per cent and raised overall revenue by 43 per cent. The two firms have released a report on digital marketing that explains how their methods help companies to identify which online marketing channels attract the most customers. The companies' five-step approach involves pay-per-click, SEO and display adverts, as well as email and affiliate marketing. They argue that increased data on the effectiveness of different digital channels can greatly improve effectiveness and profitability.