On the Agenda - Pregnant women put feet at risk

In a nutshell

High heels: warnings for pregnant women
High heels: warnings for pregnant women

Almost a third of pregnant women are risking their foot health by wearing high heels during pregnancy, a professional body has warned. A survey, compiled by The Society of Chiropodists and Podiatrists, also found that half of pregnant women feel under pressure to keep up with celebrity trends to the detriment of their foot health.

What are the details?

One thousand pregnant and recently pregnant women were surveyed as part of the society's annual Feet for Life month in June. This year, the campaign focused on raising awareness of the importance of foot health in pregnancy.

What is the society's advice?

With 70 per cent of pregnant women admitting to suffering from foot problems such as swollen ankles, swollen feet and arch and heel pain, podiatrists are urging women to wear supportive, wide-fitting shoes to minimise discomfort and avoid long-term damage.

PR strategy

The Society of Chiropodists and Podiatrists' retained agency 3 Monkeys Communications handled the story. A press release was sent out to national, broadcast and regional media under embargo last week.

Media coverage

The story was picked up by BBC Radio 5, which ran an interview with a podiatrist from the society. The survey was also discussed on GMTV. Print coverage included pieces in the Daily Mail, The Sun and The Daily Telegraph.

 

- 37% of pregnant women admitted suffering with swollen ankles

- 30% of pregnant women said they wore Ugg boots.

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