BORDER LINES: MUNICH - Ketchum wins MSN’s German portal

Ketchum GmbH has been hired to handle media relations and strategic planning for Microsoft’s German internet portal, MSN.de. The account was reported as up for pitch two months ago (PR Week, 1 October). The account will be headed by Christine Hoeger. It is the biggest name win so far for the agency’s 17-strong e-commerce department, which generates almost a third of the agency’s annual fee income.

Ketchum GmbH has been hired to handle media relations and strategic

planning for Microsoft’s German internet portal, MSN.de. The account was

reported as up for pitch two months ago (PR Week, 1 October). The

account will be headed by Christine Hoeger. It is the biggest name win

so far for the agency’s 17-strong e-commerce department, which generates

almost a third of the agency’s annual fee income.



Would you like to post a comment?

Please Sign in or register.

News by email...