Lewis wins Neurodynamics pitch

Lewis PR has won a pounds 200,000 account for hi-tech innovations firm Neurodynamics following a four-way competitive pitch, including incumbent agency August.One Communications.

Lewis PR has won a pounds 200,000 account for hi-tech innovations

firm Neurodynamics following a four-way competitive pitch, including

incumbent agency August.One Communications.



Simon Hill, Lewis group managing director, will work on the year-long

account alongside creative director Branko Djakovic.



Neurodynamics acts as a holding company, bringing to market new ways of

using its pattern-recognition software.



Hill said: ’Neurodynamics is known for applying technical excellence to

real life business problems. Our job is to raise awareness of that.’



Neurodynamics was founded in 1991 by Cambridge University researchers

and maintains links with the college’s engineering department. One

company under its umbrella, Autonomy, has developed software that can

read and understand text, and has a current market capitalisation of

pounds 1 billion.



The group claims to have two other businesses in the pipeline, and

funding for them.



The company hopes to appoint a financial PR agency early next year to

launch a spin-off which Neurodynamics’ corporate communications manager

Emma Barnes said would ’revolutionise e-commerce’.



August.One’s managing director, Tariq Khwaja, said: ’We worked happily

with Neurodynamics for 18 months. They made internal changes and felt

like a change. We wish them and Lewis all the best.’



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