Dow Jones agrees split with Luther Pendragon

Financial information provider Dow Jones has hired a start-up agency for strategic communications advice after ending its relationship with Luther Pendragon.

Financial information provider Dow Jones has hired a start-up

agency for strategic communications advice after ending its relationship

with Luther Pendragon.



Catherine May, a partner at Luther Pendragon, said that the relationship

with Dow Jones was brought to an end through mutual agreement because of

a conflict of interest within the agency.



She said: ’After a discussion with all those involved it was decided we

would go our separate ways.’



Following a strategic review of its PR, Dow Jones has appointed newly

created PR firm Blue Rubicon, founded by an ex-head of communications

for Powergen, Fraser Hardie.



Blue Rubicon will have responsibility for three briefs: The Wall Street

Journal, Wall Street Journal Interactive and Dow Jones Newswires. It

will provide strategic advice on media relations and communications

generally.



Dow Jones uses Herald Communications in continental Europe. The news

business has an in-house team of three including PR manager Helen

Hawkins and corporate communications director Brigit Trafford.



Edelman PR Worldwide was appointed last month to work as the global PR

agency for Dow Jones Reuters Business Interactive - an internet-based

offering of global news and business information.



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