NLA under fire for higher cost of digital cuttings

The Newspaper Licensing Agency (NLA) has drawn criticism from the PR industry once again, this time for its charges for electronic distribution of press cuttings. Each photocopied cutting costs NLA licencees 2p. But that charge is doubled to 4p if a cutting is distributed electronically.

The Newspaper Licensing Agency (NLA) has drawn criticism from the

PR industry once again, this time for its charges for electronic

distribution of press cuttings. Each photocopied cutting costs NLA

licencees 2p. But that charge is doubled to 4p if a cutting is

distributed electronically.



Guy MacNaughton, MD of the NLA told PR Week: ’The NLA’s tariffs reflect

the value to the licensee of its use of the publishers’ copyrights by

copying newspapers, rather than buying them in greater quantities. The

value of the right if exploited electronically is greater than through

photocopying. For the greater value the NLA charges a higher price.’ The

NLA says electronic copies have a greater value because they save on

labour, paper and photocopier expenses.



Last year the British Tourist Authority (BTA) saw its cuttings bill

increase four-fold to pounds 8,000 when it began posting cuttings on its

intranet. The NLA charged for 435 copies - the number of BTA staff

worldwide - rather than the 100 copies made when on the paper-based

system.



Leader, p8; Letters, p9.



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