In what is a new look and feel for Virgin Trains, the campaign sees regular people turning in zombies with the frustration of commuting.
It aims to further support the overall brand idea, 'Where do you want to be?', which sets out to illustrate that travelling by Virgin Trains offers customers an enriched, time effective journey.
Mandy Sharp, Brando’s managing partner, who is leading the account, said: ‘We love the quirkiness of the new campaign. It’s impactful yet humorous and the zombie theme provides great social media currency for us to work with.’