Brando wins social media brief with Virgin Trains to promote zombie campaign

Brando has been appointed to lead a four-month PR and social media campaign for Virgin Trains to help promote its new Don't Go Zombie campaign.

New campaign: Virgin Trains
New campaign: Virgin Trains
The new advertising campaign, created by fellow Cossette agencies Elvis and MCBD, aims to 'demonize' other forms of transport, in particular car and plane.
Brando will provide social media strategy consultancy and traditional media outreach to build awareness for the campaign.

In what is a new look and feel for Virgin Trains, the campaign sees regular people turning in zombies with the frustration of commuting.

It aims to further support the overall brand idea, 'Where do you want to be?', which sets out to illustrate that travelling by Virgin Trains offers customers an enriched, time effective journey.

Mandy Sharp, Brando’s managing partner, who is leading the account, said: ‘We love the quirkiness of the new campaign. It’s impactful yet humorous and the zombie theme provides great social media currency for us to work with.’

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Careers: Leadership - A route to the boardroom
Sponsored feature

Careers: Leadership - A route to the boardroom

Senior communicators now need the knowledge and ability to take on a more central corporate role.

Max Clifford trial jury retires to consider indecent assault charges

Max Clifford trial jury retires to consider indecent assault charges

The jury in the trial of celebrity publicist Max Clifford has retired to consider verdicts on 11 charges of indecent assault after five weeks of proceedings.

Avoid being caught out on camera

Avoid being caught out on camera

Being caught on camera is a fact of life, so it is vital to ensure that organisations behave in the right way.