VisitBritain appoints Paul Eastham as head of global corporate communications

VisitBritain has appointed the Daily Mail's former deputy political editor as head of global corporate communications.

Tourist attraction: Blackpool Tower
Tourist attraction: Blackpool Tower

Paul Eastham joins from being head of media and PR at The Children’s Society.

Eastham has also worked as head of news at Ofsted, before which he worked as the Daily Mail’s deputy political editor.

Director of strategy and communications Patricia Yates said: ‘I am delighted to have such an experienced professional leading our comms team, and am sure Paul will ensure tourism issues and the potential for growth are seen as central to Britain’s economic prosperity.’

Eastham will be working with the tourism industry and the media to promote the economic strength of tourism in Britain.

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