Pirotta leaves Hackney for top Brent post

The London Borough of Hackney is to lose its communications head Marina Pirotta, who is leaving the council to take up the post of communications director at the London Borough of Brent.

The London Borough of Hackney is to lose its communications head

Marina Pirotta, who is leaving the council to take up the post of

communications director at the London Borough of Brent.



Pirotta will take up the role at the end of January next year and will

be the first person in the post for nearly two years after the council

dropped the role in a round of budget cuts in 1997. The appointment ends

a six-month search to fill the position.



Pirotta said she believed she was taking on the position at a time where

the conditions were right to allow her to reverse the council’s poor

image, which has suffered extensively in the media over the past ten

years. ’With a new management team, a new chief executive and a leader

who is strong on communications all the conditions are right,’ she

said.



Pirotta will take an open brief at the council with strategic

responsibility for all internal, and external communications and will

conduct a root and branch audit when she comes to the borough.



She will aim to boost the borough’s image across its audiences, from

residents to central government. Pirotta will report to chief executive

Gareth Daniel, but will carry little responsibility for the day-to-day

running of the press office. So-lin Jeffery will continue to run the

press team of four and report to Pirotta.



The last holder of the post was John Walker, who left in August 1997 to

set up the Renaissance PR consultancy.



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