Reputation survey: BP's reputation fallout

As BP grapples with the ongoing problem of stemming the oil spill in the Gulf of Mexico, new research shows how the oil producer's brand image has been affected.

Reputation survey: BP's reputation fallout
Reputation survey: BP's reputation fallout

A BP remains embroiled in the catastrophic oil spill in the Gulf of Mexico, new research shows the public feels the oil behemoth has not done enough to stop the leak. In total, 57 per cent of the 3,000 members of the public quizzed in PRWeek/OnePoll's latest survey said they did not think BP had done everything it could have.

The oil company has also come under fire for the handling of the crisis, with 44 per cent saying it has not handled it well and 18 per cent saying it has handled things very badly. And 69 per cent of respondents believe BP should take full responsibility for the spill.

However, it is not just BP's reputation that has suffered. More respondents - 45 per cent - blamed the oil industry as a whole for the disaster, than blamed BP as a company (35 per cent).

Fifty-nine per cent said the causes of the spill were an accident that could have happened to any oil firm, compared with 41 per cent who said it was avoidable and showed BP had poor working practices.

When asked if they would boycott BP products as a result of the spill, 68 per cent of respondents said they would not.

Respondents' biggest concern about the spill by far was the environmental impact. In total, 69 per cent chose this option.

The second-biggest concern was the potential impact on the economy - chosen by just nine per cent.

In addition, 81 per cent of respondents said the Government and the energy industry were not working hard enough on a solution to using fossil fuels.

HOW I SEE IT

Solitaire Townsend, Co-founder, Futerra

The biggest thing I take from these results is the value-action gap. About 69 per cent say they blame BP for the oil spill, but 68 per cent say they would not avoid or boycott its products and 61 per cent say they would not turn to competitor products instead.

People do not like BP or oil companies, but it won't affect their behaviour. This is something we see in everything to do with the environment, but these results make it crystal clear. It shows these respondents are real people being honest, not a bunch of green luvvies.

According to these statistics, BP will feel the crisis in its relationship with government and its licence to operate, not at the pumps.

Eighty-one per cent of people believe we need to find a solution to being reliant on fossil fuels.

I hope the biggest long-term effect is that the BP disaster will give our generation a real kick in terms of moving towards renewable energy.

Survey of 3,000 members of the public conducted by global research agency OnePoll

- How has the oil spill in the Gulf of Mexico affected your opinion of BP?

More positive 3%

More negative 50%

Not changed 47%

- How well do you think BP has handled the crisis?

Very well 4%

Quite well 34%

Very badly 18%

Badly 44%

BRAND SUPPORT

68% said they would not boycott BP products as a result of the oil disaster

RESPONSIBILITY

69% said BP should take total responsibility for the oil spill

ENVIRONMENT

79% said oil companies did not take enough responsibility for the environment

SOLUTION

81% said the Government and energy industry were not working hard enough on a solution to using fossil fuels

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