From prweek.com/uk: From our bloggers

HAS ITV DAMAGE BEEN DONE?

Jamie Wynne-Morgan, 14 June

It's difficult to ignore the ITV HD transmission loss. As such, the first losers of the World Cup PR battle are the poor old folks in the ITV press office who were probably just putting the finishing touches to their post-match press release ... This was actually handled pretty well considering. They got the main man out there very quickly to apologise and launch an investigation. But has the damage been done? ...

DERAILING THE PMB

Simon Redfern, 14 June

House of Commons Speaker John Bercow's desire to improve the functioning of the Private Member's Bill process is really interesting. Anyone that's worked on, or lobbied, on a PMB will know that after all the work, all the briefing, all the support, all it takes is one MP in the guise of Eric Forth (God rest his soul) or Christopher Chope to yell 'object' on a wet Friday afternoon, and the whole edifice falls ...

THE SOCIAL MEDIA TREND

Ged Carroll, 14 June

Brand Republic has an interesting piece of news this morning about how Nielsen has put BuzzMetrics into a joint venture with management consultants McKinsey ... Social media isn't just a marketing vehicle, it's a business vehicle requiring cross-functional work, systems and processes ... For management consultancies this is their sweet spot. Expect social media to join a long line of trends like rightshoring, business process management and e-commerce ...

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