The Week in Healthcare - Biss Lancaster lands Bonjela account

Reckitt Benckiser has called in Biss Lancaster to launch two of its portfolio products after a competitive pitch. The agency will work on the firm's Bonjela Complete Plus and Nurofen for Children products.

New support: Bonjela
New support: Bonjela

Porter Novelli has hired Emily Buckland as joint consumer and healthcare director. She joins from Freud Communications, where she was associate board director in the consumer practice.

Tonic Life Communications has picked up a brief with pharma firm Novo Nordisk to roll out a campaign aimed at teenage boys with haemophilia. It will use social media to encourage boys to talk about their experiences of haemophilia and will be run in partnership with the Haemophilia Society.

CCD PR has been asked to raise the profile of women's health expert Dr Marilyn Glenville. She is the author of nine health titles including The Natural Health Bible for Women. CCD will aim to engage with consumer health media to promote Dr Glenville's natural health clinic.

The Communications Store has been appointed to handle the press and PR for luxury skincare and make-up brand Chantecaille Beaute.

 

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