The week

Mark Lidiard, the former comms director at Lloyds TSB, has joined newly listed FTSE 100 energy firm Essar Energy as director of investor relations and communications.

Burson-Marsteller has hired Joe Sinclair as a director and senior digital strategist. He joins from digital marketing agency Twentysix, where he was head of marketing.

McCain Foods has called in sports agency Pitch to support the brand's sponsorship of UK Athletics.

Sarah BrowN, a former PR executive and wife of Gordon Brown, is to write a memoir of her time spent living in Downing Street.

Sian Jarvis, director of comms at the Department of Health, has been selected to receive the Order of the Bath as part of this year's Queen's Birthday Honours.

British Airways has launched a monthly title for its 37,000 employees called Up To Speed.

Mount Gay has selected Cube Communications for a 12-month campaign to promote it as 'the rum that invented rum'.

Media House InternationaL has been hired by Stewart Ford, founder of investment firm Keydata, to examine the circumstances surrounding the company going into administration last year.

Glorious, the soup and sauce brand, has handed a brief to ING Media to promote new products.

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