McCain Foods brings in Pitch to promote sponsorship of UK Athletics

Frozen food firm McCain Foods has appointed sports PR agency Pitch to undertake PR support for the company's sponsorship of UK Athletics.

Promoting UK Athletics: Sally Gunnell
Promoting UK Athletics: Sally Gunnell

The agency will be responsible for raising awareness of McCain's five-year £5 million partnership with UK Athletics.

Pitch will be activating a consumer PR campaign throughout the course of the year, working with McCain athletics brand ambassadors Sally Gunnell, Perri Shakes-Drayton, Steph Twell and Marilyn Okoro.

Pitch will also support McCain's nationwide athletics roadshows, which will be visiting ten UK cities throughout the summer months giving youngsters up and down the country a chance to have a go at athletics.

Pitch was appointed by McCain through a competitive pitch process.

McCain UKA sponsorship management Jayne Sawyer said: ‘McCain's partnership with UKA is incredibly important to us as a brand.  To work directly with such a prestigious governing body to support networks and athletes of all levels prior to London 2012 is a really exciting opportunity.'

 

 

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.

Max Clifford trial jury loses second member as deliberations enter third day

Max Clifford trial jury loses second member as deliberations enter third day

The jury in the trial of celebrity publicist Max Clifford is down to 10 people after another juror was discharged this morning, on the third day of deliberations about its verdicts on 11 charges of indecent assault.

Edelman takes a ride on Branson's slow-motion space adventure

Edelman takes a ride on Branson's slow-motion space adventure

Virgin Galactic is probably on every PR agency's dream assignment list, but previous delays to Richard Branson's space venture suggest it may not be a complete blast.

We Are Social owner BlueFocus reports revenue growth of 65 per cent

We Are Social owner BlueFocus reports revenue growth of 65 per cent

Chinese marketing services group BlueFocus has reported a revenue increase of 64.8 per cent year on year to more than $578m (£343m) in 2013.

Three more agencies sign up to PR Internships For All campaign

Three more agencies sign up to PR Internships For All campaign

Brunswick, Cohn & Wolfe and MSL Group London have joined the PRWeek/PRCA initiative to boost diversity in the PR industry, which has also attracted support from Leeds Metropolitan University's Business School.