Public Relations Strategy: Engaging Global Audiences and Bridging Borders

For many companies, the key question is no longer whether to have a global public relations strategy, but rather how to best implement it. "Going Global" has become a necessity instead of an option. In this whitepaper, Business Wire Senior Vice President of Global Media Neil Hershberg examines the reasons why companies have come to recognise the importance of an international communications plan and the complexities and challenges to consider in developing a successful global public relations strategy.

For many companies, the key question is no longer whether to have a global public relations strategy, but rather how to best implement it. "Going Global" has become a necessity instead of an option. In this whitepaper, Business Wire Senior Vice President of Global Media Neil Hershberg examines the reasons why companies have come to recognise the importance of an international communications plan and the complexities and challenges to consider in developing a successful global public relations strategy. 

 

Countries to Watch:

Perhaps the most compelling reason for the sea change in corporate thinking is that many companies now realize that their most fertile growth opportunities are outside their home market. The explosive growth of the so-called "BRIC" markets [Brazil, Russia, India and China] has certainly been well documented.

Additionally, there is a rapidly emerging second-tier of promising countries that have generatedconsiderable interest among analysts. Martin Walker of A.T. Kearney's Global Business Policy Council has identified "10 middle-income emergent countries." He envisions that the following markets will serve as a "whole new motor for the global economy": Mexico, South Korea, Turkey, Poland, Indonesia, Saudi Arabia, Taiwan, Iran, Argentina and Thailand. This is truly an eclectic mix that illustrates both the wealth of available development opportunities and the complexities of communicating with highly diverse markets.

Download the full whitepaper to learn more

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

John Lewis to tell brand story with "tasteful" 150th anniversary celebrations

Department store John Lewis is to use its 150th anniversary this year to talk about its history, which "not enough people know about", according to director of communications Peter Cross.

Labour hires Obama election strategist David Axelrod to fight General Election

Labour hires Obama election strategist David Axelrod to fight General Election

The man who helped Barack Obama win the 2008 and 2012 US presidential elections is to work for Labour along with members of his team.

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.