Virgo Health and Open Road Communications recruited by pharma firm Janssen-Cilag

Pharma firm Janssen-Cilag has hired Virgo Health and Open Road Communications for a joint brief handling its schizophrenia treatment Risperdal Consta.

Joint effort: schizophrenia drug brief
Joint effort: schizophrenia drug brief

The agencies have been given responsibility for delivering an integrated PR and public affairs programme to support the drug in the UK.

The appointments follow an internal and external review of the pharma firm's comms activities, after the
recent appointment of Mark Lloyd Davies as head of government affairs and communications at the firm.

‘We recognise the significant role that communications and government affairs can play in terms of a firm's reputation and profile,' said Davies. ‘We are delighted to be working with Virgo, given its wealth of experience in mental health, and with Open Road, given its growing reputation in the healthcare environment.'

The Virgo team will be headed by director Meredith Guest, who said of the appointment: ‘There are unique challenges associated with comms around mental health, with expectations about treatment and staying well constantly evolving.'

Open Road chief executive Graham McMillan added: ‘The recent general election and the continuing challenges to the NHS budget could spark significant changes in mental health policy over the course of the new Parliament.

‘We will be helping the team at Janssen-Cilag to navigate this changing environment and working with them and our partners at Virgo Health to engage with stakeholders from across the spectrum on the issues connected with severe mental illness.'

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury finishes sixth day of deliberations

Max Clifford trial jury finishes sixth day of deliberations

The jury in the trial of celebrity publicist Max Clifford on 11 charges of indecent assault has been sent home and will reconvene tomorrow morning for a seventh day of deliberations.

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Analysis: Fishburn chiefs keep eyes on future despite mounting departures

Fishburn's management have defended their reinvention of the 23-year-old agency amid industry mutterings, fed by a series of director-level departures, about the direction in which it is going.

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

Hit or Miss? EasyJet backs Shakespeare Day campaign with world record attempt

EasyJet aimed to break the world record for the highest ever theatrical performance for Shakespeare's 450th birthday yesterday with the Reduced Shakespeare Company performing on a flight from Gatwick to Verona.

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Top PRs to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips and Allianz will be among the speakers at PRWeek's first Global Congress.