P&G takes F-H on board for global pet food drive

Procter and Gamble has appointed Fleishman-Hillard to handle PR for its pounds 90 million global pet food push.

Procter and Gamble has appointed Fleishman-Hillard to handle PR for

its pounds 90 million global pet food push.



F-H pitched for the account on a competitive basis, although it is not

known which agencies it competed against. It is reported that P&G is

spending pounds 50 million on the brands in Europe and pounds 10 million

in the UK. The PR account is likely to be worth more than pounds

500,000.



F-H will handle PR for two brands of specialist pet food: Iams and

Eukanuba.



These were acquired by Procter and Gamble last year when it bought the

US pet food manufacturer Iams for pounds 1.4 billion.



Both brands are currently available in the UK, but only through

specialist retailers such as pet shops. However Iams has recently been

launched in US supermarkets and there is industry speculation that P&G

will do the same in Europe within the next couple of years.



The account will be lead by F-H director Matt Fearnley. He reports to

Hugo Byrnes, manager of government and trade affairs at P&G.



Total pet food sales in the UK are worth over pounds 1 billion each

year. It is estimated that Iams currently has two per cent of the UK

market. In January Procter and Gamble appointed Saatchi and Saatchi to

handle the Iams advertising account on a global basis.



Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.