Diary: Chameleon is good Karma for PR and Boy George

Further confirmation reaches me that PR people should never work with animals after independent PR consultant Gerry mac Griogair ran into problems over a reptile.

Further confirmation reaches me that PR people should never work

with animals after independent PR consultant Gerry mac Griogair ran into

problems over a reptile.



Mac Griogair handles PR for Lancashire firm BSB Electronics and was

charged with launching its new security product Chameleon. He hit on the

ruse of obtaining a live chameleon for a West Midlands photo call.



A local reptile breeder supplied the chameleon, called Charlie, and mac

Griogair set to work on the launch. But at the 11th hour Charlie kicked

the bucket, leaving our intrepid PR man without a star for the show.



’I was trying to focus media attention on the drive for a new product

but the client was faced with a dying animal story,’ mac Griogair tells

me.



As luck would have it he was able to procure a replacement chameleon at

short notice. By bizarre coincidence the International Herpetological

Society, a dedicated band of reptile worshippers, was convened near

Birmingham and mac Griogair managed to procure a chameleon called Karma

from one of the delegates.



The day after the shoot things took a spooky turn when Boy George

announced that Culture Club were reforming and Karma Chameleon returned

to the airwaves.



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