Harvard PR wins account to promote computer graphics specialist NVIDIA in the UK

Bell Pottinger's technology division Harvard PR has won the account to promote computer graphics specialist NVIDIA across the UK market.

Leading on NVIDIA account: Will Sturgeon
Leading on NVIDIA account: Will Sturgeon

The brief is believed to be worth around £100,000 and will see the agency expanding the brand's influence into new markets through an integrated strategy.

NVIDIA, which created the first graphics processing unit (GPU) in 1999, is focused on expanding in emerging markets and new trends such as mobile tablets and stereoscopic 3D.

Harvard director of strategy and planning Will Sturgeon said: ‘NVIDIA represents an exciting opportunity to target the computing, gaming and mobile markets. But what's really interesting is where it is going - driving areas like HD, 3D and mobile technology.'

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